THE FOUNDER
Built by someone
who lived
the problem.
My name is Alieu. I am 19 years old. I built IRL entirely alone — no team, no funding, no technical background.
The beginning
I watched my generation lose their confidence to platforms that rewarded the wrong things. Not what you did. Not how hard you worked. How you looked. How many followers you had. That wasn't fair. And I couldn't stop thinking about it.
The decision
I had no team. No funding. No technical background. I didn't know how to code. But I believed in this too much to wait for someone else to build it. So I taught myself. I failed. A lot. I went to bed some nights not knowing how I was going to get this off the ground.
The build
I built the entire platform alone. Auth system. Database. Admin dashboard. Leaderboard. Rewards. Notifications. The Hub. Everything. From scratch. In my bedroom. At 19. Because I refused to let the idea stay an idea.
The mission
IRL is not just an app. It is a movement. Every student who completes a session, earns LP and climbs the leaderboard is proof that the scoreboard can be redesigned. That effort can be rewarded. That real life can win.
The vision
One day IRL will have physical hubs in every city. Sport pitches. Music studios. Study lounges. All earned through real achievement. This is just the beginning. And we are building it one school, one student and one session at a time.
WHAT WE BELIEVE
The values that
built IRL.
Effort over appearance
What you do defines you. Not how you look. Not how many followers you have. What you actually did today.
Real over virtual
Screen time is not the enemy. Wasted screen time is. Every moment on IRL should lead to a moment in real life.
Recognition for everyone
The quiet student. The student who never puts their hand up. They work just as hard. IRL makes sure the world sees it.
Competition drives growth
Healthy competition makes people better. IRL creates a scoreboard that rewards the right things and makes everyone want to improve.
Community not comparison
You are not competing against someone's highlight reel. You are competing against yesterday's version of yourself.
Movement not app
IRL is infrastructure for a generation. The app is the starting point. The physical hubs, the pass, the community — that is the destination.
Ready to be part
of the movement?
Whether you are a student, an institution or an investor — IRL has a place for you.