For Institutions
You do everything you can while your students are with you. The moment they leave, you lose visibility. That is when the damage happens — alone, at night, on a screen. IRL closes that gap.
The Context
Young people lost to suicide in England every single day
Cut in youth services across the UK since 2010
Young people on NHS mental health waiting lists
Rise in knife crime over the last decade
You are doing your best. But social media is working against you. It rewards how young people look, not what they do. It builds comparison and pressure that follows your students home every evening. IRL is what happens when the reward system is redesigned.
What You Get
Create challenges — sport, community, creative, academic — and they appear instantly in your students' feed. Morning run. Volunteering day. Skill session. Whatever you want them to do, post it.
Your admin dashboard shows you real time engagement data. Who completed sessions this week. Who hasn't touched the app. Who is leading the leaderboard. Visibility that doesn't stop when the bell rings.
Students upload proof of their completed sessions. You review it from your dashboard and accept or decline. Accepted proofs award LP instantly and trigger notifications of achievement.
Build groups for your year groups, sports teams or clubs. Send announcements, track group LP, manage membership. A group leaderboard shows which team is putting in the most work.
Partner with local businesses or create your own rewards. Students spend their LP on real things — discounts, experiences, recognition. You control what's available and what it costs.
Every session completed and shared goes onto the Hub — a TikTok-style feed of real young people doing real things. Your students see peers from their school doing sessions and press Try IRL. Inspiration spreads through your community automatically.
IRL is free for Till we launch our final App. No trial period. No hidden fees. No contract. We are removing every barrier to getting this in front of young people who need it.
Get in Touch — alieu@joinirl.co.uk