THE EVIDENCE
1 in 6
young people have a diagnosable mental health condition
NHS, 2023
52%
of teenagers feel inadequate from social media
APA, 2023
40%
decline in youth physical activity over a decade
WHO
72%
of parents say social media harms their child
Ofcom, 2024
THE PROBLEM
It's what the phone rewards. Social media was built to reward appearance, popularity and vanity. Not effort. Not achievement. Not real contribution.
01
Appearance over effort
02
Popularity over achievement
03
Vanity over contribution
04
Comparison over progress
Banning phones doesn't fix this. Awareness campaigns don't fix this. The only thing that fixes this is redesigning what gets rewarded.
THE SOLUTION
IRL — In Real Life — rewards young people for what they actually do. Complete real world challenges. Earn LinkPoints. Climb the leaderboard. Unlock real rewards.
⚡
Sessions
Complete real world challenges set by your institution. Sport. Study. Creative. Community.
🏆
Leaderboard
Rank against your school and every institution on the platform. Based on effort only.
💎
Rewards
Earn LP and unlock achievements. From First Step all the way to IRL Immortal.
👥
Groups
Represent your institution as a team. Compete against every other school on the platform.
THE VISION
The platform is Phase 1. What comes next will change the relationship between young people and the world around them.
Phase 1
Live Now
IRL Platform
Sessions, leaderboards, rewards and groups. Your students can start earning LP and competing today.
Phase 2
Coming Soon
IRL Pass
Your effort becomes currency. Open IRL, check your LP and walk into a partner store — and pay with your LinkPoints.
Phase 3
The Future
IRL Hub
Physical spaces. Sport pitches. Study lounges. Music studios. Designed to replace screen time with real experience.
Every LP earned now carries forward forever. Join the waitlist before everyone else arrives.
No spam. Ever. Just your invite when we launch.